ARDA
GÜMÜŞ

ANKARA, TURKEY  |  +90 (505) 547 52 56
ARGUMUSBUSINESS@GMAIL.COM
LinkedIn Email Call

Co-founder of Duar Agency Limited. I build data-driven systems — funnels, automation, and advertising infrastructure — that turn brand traffic into measurable growth.

Arda Gümüş
Role

Co-Founder / Growth & Funnel Strategist

Drawn to software and the digital world since 2018, I combine performance marketing, funnel strategy, and automation into growth systems that raise conversion rates for brands across a range of industries.

5+Years
Growth Exp.
10+Industries
Consulted
4+Countries
Reached
01

Experience

2021

Duray's Custom Homes LLC

Frontend Web Developer
Remote · Apr 2021 – Dec 2021
  • Designed and developed a user-friendly, intuitive website for a real estate company.
  • Improved site performance and user engagement through responsive design solutions.
2025

BDB Academy

Funnel TrainerOngoing
Remote · Oct 2025 – Present
  • Train businesses on conversion-focused funnel architecture and strategic flow design.
  • Teach practical methods combining performance advertising, automation triggers, and user behavior analysis.
  • Mentor brands on building scalable acquisition funnels supported by data tracking and CRO.
2025

Ledech Teknoloji

Commercial Intelligence Intern
Ankara, Turkey · Jul 2025 – Aug 2025
  • Trained businesses on conversion-focused funnel architecture and strategic flow design.
  • Taught practical methods combining performance advertising, automation triggers, and user behavior analysis.
  • Mentored brands on building scalable acquisition funnels supported by data tracking and CRO.
2022

Duar Agency Limited

Co-FounderOngoing
London, UK & Ankara, Turkey · May 2022 – Present
  • Co-founded a data-driven digital performance agency specializing in digital marketing, performance advertising, funnel optimization, and e-commerce growth.
  • Provide strategic consulting to brands across 10+ industries and 4+ countries.
  • Specialize in performance marketing, CRM automation, and funnel strategy across Google Ads, Meta Ads, and LinkedIn Ads.
  • Build multi-step funnel systems using email marketing, retargeting, and upsell strategies to raise conversion rate and LTV.
  • Lead international e-commerce growth, managing multi-channel advertising and cross-border revenue strategies.
  • Improve campaign ROI through predictive modeling and AI-powered data analytics.
02

Projects

Meta Q1 2025 Ad Performance Analysis

  • First Python project combining data science coursework with a digital marketing background: analyzed Meta's Q1 2025 results from an advertising and user-metrics perspective.
  • Examined ad revenue, CPC, daily/monthly active users, and other revenue streams (VR & Threads).
  • Found ad revenue grew 26% while CPC declined — pointing to more efficient ad spend.
  • Visualized findings in Python and published on GitHub.
PythonData AnalysisMeta Ads

GMD CRM & Field Tracking System

  • Built a system for Gümüş Mum Dünyası to track field staff activity and manage customer follow-up.
CRMAutomationField Ops
03

Certifications

Erasmus+

Fostering Youth Participation and Social Justice

Darmstadt, Germany
Mar 2026 – Apr 2026
LHUSTEK

R2E: Entrepreneurship Workshop Participation Certificate

Lokman Hekim Technology Development Center
Nov 2024 – Dec 2024
Udemy

Unity C# | Zero to 2D & 3D Game Development

Self-paced course
Feb 2021
04

Skills

Marketing & Growth

Funnel Strategy & Architecture Meta & Google Ads Management Data Analysis CRM Automation

Programming & Tools

Python Java HTML/CSS/JavaScript MS Office Adobe Photoshop Adobe Premiere Pro

Languages

TurkishNative
EnglishIntermediate · B1
Education

Ankara Bilim University

Management Information Systems
Sep 2024 – Present
GPA 3.28 / 4.00